Privacy Policy

Business of Creativity (and Aura McKay) respects your privacy and is committed to protecting your personal information. This policy outlines how we handle the collection, use and disclosure of your personal information. Our policy is guided by the provincial and federal privacy laws applicable in Canada.

We highly respect your privacy. All data we collect is used for internal purposes only. We will never sell, rent, or share your personal information to 3rd parties.

Overview & Scope


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from This Privacy Policy has been updated to include the requirements of the General Data Protection Regulation (GDPR).


Protecting your private information is our priority. This Statement of Privacy applies to,,, and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Business of Creativity includes,, The Business Of Creativity website is an online training and support, consulting, coaching site. By using the website, you consent to the data practices described in this statement.

What information do we collect?

In the course of conducting business with you, Business of Creativity will collect information from you, such as your name, title, company or organization, address, telephone number, fax number, email address and photograph. If you participate in our surveys or contests, your survey opinion and submissions for our contests will be collected.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Business of Creativity’s blog post comments or our discussion forums, this information may be collected and used by others.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

On our website, we may collect your Internet Protocol (“IP”) address and cookies. Your “IP address” is a unique 32-bit numeric address that distinguishes your computer from another computer. “Cookies” are small text files that contain information about you, such as your user name and password, which are stored on the web browser of your computer. Business of Creativity uses a high encryption algorithm on its cookies so that only our server can read and decrypt the contents within it and other parties will not be able to access such information.

What privacy principles are followed by Business of Creativity?

  1. Accountability

Business of Creativity is responsible for ensuring the protection of the information you have provided to us.

  1. Why do we collect your information?

We collect information from you for the following reasons:

  • To provide information on our products and services that may be of interest to you
  • To contact you, when necessary, regarding issues concerning your use of our products and services
  • To obtain information about your use of our products and services, potentially through a survey
  • To better understand your needs, as input to future product and service development plans
  • To obtain information about your qualifications and skills if you submit your resume to us for the purposes of applying for a position with Business of Creativity and the information may be legally required.
  1. Obtaining your consent

We will obtain your consent prior to the collection, use or disclosure of your information. Consent may be expressed or implied. Implied consent means that you provide the information to us and the purpose of providing such information would be clear to you, even if we did not state it. Our privacy policy, however, does not limit Business of Creativity from collecting and using information that is publicly available. This means, for instance, your name and business email address could be added to our email and / or postal communication list so that we can provide further information to you on our products and services.

We will, however, respect your choice not to be contacted. All our marketing email messages contain an option to automatically “opt-out” of receiving messages from us. You may also elect not to receive communication from us by sending an email to with your name, email address and (if applicable) your postal address to request that we remove your email, address and name from our mailing lists.

  1. Limiting collection

Business of Creativity will only collect information about you that is necessary to achieve the purposes identified in this policy.

  1. Automatically Collected Information

Business of Creativity uses Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:

If desired, you can also opt-out of Google Analytics here:

  1. Tracking User Behaviour

Business of Creativity may keep track of the websites and pages our users visit within Business of Creativity, in order to determine what Business of Creativity services are the most popular. This data is used to deliver customized content and advertising within Business of Creativity to customers whose behaviour indicates that they are interested in a particular subject area.

  1. Use of Cookies

The Business of Creativity website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Business of Creativity pages, or register with Ignite Leadership site or services, a cookie helps Business of Creativity to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Business of Creativity website, the information you previously provided can be retrieved, so you can easily use the Business of Creativity features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Business of Creativity services or websites you visit.

  1.  Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

  1.  Security of your Personal Information

Business of Creativity secures your personal information from unauthorized access, use, or disclosure. Business of Creativity uses the following methods for this purpose:

SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

  1. Children Under Thirteen

Business of Creativity does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

  1. E-mail Communications

From time to time, Business of Creativity may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Business of Creativity or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from Business of Creativity, you may opt out of such communications by click on the unsubscribe link in the email message.

  1. External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.  You can find links to privacy policies for these hosting vendors below.  This list may include any or all of these vendors (but not limited to):

Acuity (Scheduler)                       Privacy Policy

ActiveCampaign                          Privacy Policy

Stripe (Payment Processor)       Privacy Policy

PayPal Canada                            Privacy Policy

  1. Data Retention

When you place an order or create an account on any of our sites, we will maintain your order information and account information for our records unless and until you contact us and ask us to delete this information.

  1. Limiting use, disclosure and retention

Business of Creativity will use the information you provide only for the purposes identified in this policy. We will not use this information for any other purpose unless we have obtained your consent.

Business of Creativity will only disclose information about you to its affiliated companies, distributors, and to authorized agents that assist us in performing our functions for the limited purposes listed above. Our agents may include companies and individuals that deliver packages, provide marketing assistance and process credit card transactions.

We will not sell or otherwise disclose the information collected from you to other third parties, except in those limited cases where we are legally required to do so (such as in response to a court order, or disclosure to a public body to assist in an investigation).

We will retain the information that we have collected from you only so long as it is necessary to achieve our stated purposes or if it is legally required that we retain such information.

  1. Ensuring accuracy

Business of Creativity will make reasonable efforts to ensure that the information we collect from you is accurate and complete. If you notice any errors in the information that we have collected from you or wish to update your information, please notify your Business of Creativity contact or email You can advise us as to where you saw the incorrect information so that we can then correct or update such information.

  1. Safeguards

Business of Creativity will protect personal information with security safeguards appropriate to the sensitivity of the information.

  1. Changes to this Statement

Business of Creativity reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

  1. Individual access to information

If you require access to your own information, please write to us by fax, email or post, with your request. We will respond to you within thirty (30) days of receiving your request.

  1. Contact Information

Business of Creativity welcomes your questions or comments regarding this Statement of Privacy. If you believe that Business of Creativity has not adhered to this Statement, please contact Business of Creativity at:

Terms of Use, Disclaimers, and Forward-Looking Statements

We have to say this stuff legally and it’s important to know.

We’ve taken every effort to ensure we accurately represent these programs and their potential to help you. However, we do not purport them as a “get rich scheme” and by law we cannot guarantee that you will achieve any results or earn any money from attending these programs.

Your level of success in attaining results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, business focus, business goals, partners, promotions, audience, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, results, or ability to earn revenue. You alone are responsible for your actions and results in life and business.

These programs are for educational use only and we make no representation or warranties with respect to the accuracy, applicability, or completeness of their contents. Any forward-looking statements outlined in our promotions are simply our opinions, estimates, expectations or forecasts for future potential, and thus are not guarantees or promises for actual performance.

As required by law, we can make no guarantees that you will achieve any results from our ideas or models presented during these programs and we do not offer professional, legal or financial advice. Our only guarantee is that you’ll be satisfied with the quality of the program. If you are not satisfied you can have a full refund.

Under no circumstances will the creators of or experts represented in this program be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material. We are not responsible for your actions or the information or actions of any third party that may be part of the contents or promotions of this program.

By enrolling and participating in these programs you agree to these statements and agree not to hold our company liable for your results or actions. You also agree to let us know if you are unhappy with the seminar so that we can address your concerns.